WhatsApp AdsCurrent
From the first ads buying service to technical leadership across the advertiser experience.
Tech Lead · Team of 5+ engineers · Advertiser-facing systems
Engineer. Builder. Tech lead.
Hao Wu.
I build products and the
systems behind them.
I’m a Staff Software Engineer at Meta, building WhatsApp Ads and leading advertiser-facing engineering.
Selected experience
Meta · 2019–presentPromotional Ads
Full-stack ownership of the product that brings offers and discounts into ad campaigns.
Vertical Ads
Ad formats and delivery for automotive and travel advertisers.
A little more about me
I like working where product and engineering meet: making things useful for people, then building the foundations that help them grow.
Before Meta, I studied at Carnegie Mellon and Shanghai Jiao Tong University’s UM-SJTU Joint Institute. Outside of work, I write in Chinese.
If you’re curious, read my blog (in Chinese)Let’s connect